Privacy Policy

1 - Our Commitment to Privacy

To protect the privacy of its clients and users of its website, Subaru Trois-Rivières places great importance on the control and management of data shared on its site for commercial or statistical purposes. Our company is committed to strictly respecting the confidentiality of both personal and non-personal information collected, in accordance with this Privacy Policy (hereinafter referred to as the "Policy").

2 - Application of the Privacy Policy

This Policy outlines how Subaru Trois-Rivières collects, uses, and protects information voluntarily provided by users of its website as well as information automatically transmitted by their internet servers. The Policy applies to the entire website, including the products and services offered by Subaru Trois-Rivières.

The Policy also explains how to review or update your personal information and how to contact Subaru Trois-Rivières for any questions, suggestions, or comments. Subaru Trois-Rivières reserves the right to modify this Policy at any time without notice. We recommend that you read our Policy carefully and review it regularly.

3 - Acceptance of Our Privacy Policy

By using this site or purchasing a product online, Subaru Trois-Rivières considers that you accept the terms of this Policy.

4 - Information Collection

Two types of information are collected on our website:

a) Personal Information:
For the purposes of this Policy, "personal information" refers to information that can identify a physical person. Actions such as placing an order, signing up, submitting a resume, or filling out a contact form require the voluntary submission of your personal information. When this information is necessary to process your request, you will be informed. Personal information collected by Subaru Trois-Rivières includes:

• First and last name

• Marital status

• Gender

• Physical address

• Email address

• Phone number

• Credit card number

Note: This list is not exhaustive and may change without notice.

b) Non-Personal Information:
"Non-personal information" refers to anonymous data typically logged by internet servers, such as IP address, date and time of access, operating system, and browser used. Visitor demographics (age group, country of origin, language, etc.) and browsing habits (pages visited, visit frequency, duration, etc.) are also included. Subaru Trois-Rivières mainly collects this information via cookies—small data files installed by your browser on your computer’s hard drive upon your first visit.

5 - Use of Collected Information

a) Personal Information:
Voluntarily provided contact details may be used for the following purposes:

• To send information about our products and services

• To contact users when necessary

• To understand user needs and gather satisfaction feedback via surveys

b) Non-Personal Information (Cookies):
Using cookies allows Subaru Trois-Rivières to generate statistics to analyze website traffic. We use Google Analytics to better understand user behavior, which helps improve our website structure and tailor our product and service offerings.

Google Analytics Features Used:

• Remarketing

• Demographics and interests reports

These services enable Subaru Trois-Rivières to authorize Google Analytics to collect browsing and traffic data through proprietary and third-party cookies (e.g., DoubleClick). This data is used to display targeted advertisements based on the user's activity and preferences. Third-party vendors, including Google, may show our ads on external websites.

Users can disable Google cookies by visiting:
https://support.google.com/accounts/answer/61416?hl=fr

To disable targeted advertising based on interest or demographics:
https://support.google.com/ads/answer/2662922?hl=fr

c) Remarketing Policy:
We use remarketing, re-engagement, and similar audience features on our website and online ad campaigns. Google Ads Remarketing allows us to target users on other websites based on their visits to ours. Users can manage their remarketing settings at:
https://adssettings.google.com/authenticated

6 - Disclosure of Your Information

All user data collected—personal or non-personal—remains confidential. Each Subaru Trois-Rivières employee is obligated to comply with this Policy.

Data use is restricted to Subaru Trois-Rivières and its business partners or suppliers. Information is shared only when necessary for service delivery. For example, your contact details will be given to the delivery service when you order products from our site.

No other third-party disclosure is allowed unless you are notified in writing and provide explicit consent.

7 - Collection and Use of Information by Third Parties

Some non-personal information (as per section 4b) may be collected by third parties. Subaru Trois-Rivières uses Google Analytics to understand user behavior. While we protect this data under our Policy, Google Analytics may also collect it for its own use, governed by its own Privacy Policy:
https://policies.google.com/privacy?hl=fr

8 - Protection of Your Information

We take all reasonable steps to ensure the security of your personal data. An internal technician maintains the server and web forms. Security measures are in place to protect against data loss or unauthorized use, including credit card data.

9 - Withdrawing or Correcting Your Information

To unsubscribe from Subaru Trois-Rivières’s mailing lists or to update your personal information, contact us via the Contact form on our website.

10 - Questions or Comments

We welcome any inquiries, suggestions, or feedback regarding this Privacy Policy. You can contact us via email Monday to Friday, from 9 AM to 5 PM, or by phone at 819-373-6800.